Reevse BOBB | Relationship Marketing

Reevse BOBB | Relationship Marketing

Content marketing


Have you thought about content marketing to launch your business? Do you want to avoid the biggest mistakes while building your business online? Look no further. In this article, you’ll discover 13 big mistakes that screw up your content marketing strategy and how to avoid them.


#1 Having No Clue Who You are Talking To

The biggest mistake you can make is not knowing who you are talking to. Launching your business online, means defining who you want to serve (target audience or niche market). If your business focuses on everyone, you are attracting no one.

Start by answering these 4 questions:
¦-Who do you want to help?
¦-What are their problems and desires?
¦-How can you reach them?
¦-What content are they looking for?

#2 Sharing Poor Content

The most obvious mistake is sharing poor content. You might have heard the phrase: “content is king”. It’s still true. What is great content? It’s the kind of content that people are looking for to solve their problems or fulfill their needs. So, it’s not about what you think is important! It’s all about your customers, clients, prospects, audience, or whatever you like to call them...